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	<title>HOLLYN-wood (Norman, that is)</title>
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	<link>http://normanhollyn.com</link>
	<description>Thoughts on media, technology, the film business and beyond</description>
	<lastBuildDate>Mon, 22 Feb 2010 09:15:42 +0000</lastBuildDate>
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		<title>I&#8217;m Not Afraid Of Organization!!</title>
		<link>http://normanhollyn.com/2010/02/22/im-not-afraid-of-organization/</link>
		<comments>http://normanhollyn.com/2010/02/22/im-not-afraid-of-organization/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 09:15:42 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Digital Cinema]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[Canon 5D]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[Shane Hurlbut]]></category>

		<guid isPermaLink="false">http://normanhollyn.com/?p=799</guid>
		<description><![CDATA[Shane Hurlbut is known for more than just being the guy on the other end of the Christian Bale shouting match. He is a DP who has been tirelessly touting the value of shooting high-end films using HDSLRs (High DEf still cameras that can also shoot HD video) like the Canon 5D Mark II. In [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2010/02/22/im-not-afraid-of-organization/">I&#8217;m Not Afraid Of Organization!!</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Shane Hurlbut is known for more than just being the guy on the other end of the Christian Bale shouting match. He is a DP who has been tirelessly touting the value of shooting high-end films using HDSLRs (High DEf still cameras that can also shoot HD video) like the Canon 5D Mark II. In fact, in a recent fxGuide podcast (<a title="fxGuide podcast with Shane Hulburt" href="http://bit.ly/aKiWmF" target="_blank">podcast #56, about half way through</a>) he makes a passionate case for why these cameras will eventually &#8220;kill film.&#8221; It&#8217;s a thought provoking and (frankly) pretty exciting podcast. For those of us who step back from a headlong rush into something new <em>just because it&#8217;s new</em>, this will raise some great issues about what earthly use celluloid film really has.</p>
<p>Shane also has an interesting entry <a title="Shane Hurlbut blog entry about Digital HDSLR workflow" href="http://bit.ly/akCZRB" target="_blank">on his blog at Hurlbut Visuals</a>, talking about the digital workflow issues that he and his crew dealt with on a recent Navy Seals film (that he also talks extensively about in the podcast). In it he talks about media management, a skill which is sadly lacking in many crews who shoot file based cameras. There is an illusion that, because it&#8217;s easy to keep shooting, and because stopping to reload cards &#8220;interrupts the creative process&#8221; (as if decades worth of shooting 11 minute loads of 35mm couldn&#8217;t create good creative films), that media management is an impediment to creative filmmaking. Hurlbut takes the piss out of that one:</p>
<blockquote><p>The unique skill set that my Elite Team brings is that they all have a film background and are comfortable with certain rituals that accompany being a motion picture film loader and 2nd assistant cameraman.  These include: managing the truck; keeping  track of the gear and specialty pieces of equipment; creating an inventory and log; assessing how many magazines you have to load and color coding it according to the stock; labeling the magazines with the date, job, film stock and amount loaded on the magazine itself; and writing a camera report with the same information.</p></blockquote>
<p>When I see students of mine with disorganized editing bins, into which they&#8217;ve loaded unlabelled takes digitized from tapes that have not been sub-clipped for easy access, it drives me insane. One of the great advantage of digital editing is that it should make it easy to find anything that I need to create a finely edited sequence. If I have to scroll through a ten minute series of takes in order to find the one that I want, it&#8217;s going to stop my creativity much quicker than taking the 20 minutes to subclip and label each one of those takes before I edit them.</p>
<p>by the same token, dumping dozens of takes of unslated, unlabelled takes, into my NLE does nothing to help my creativity. And having to hunt through all of the dailies because the production people didn&#8217;t bother to create usable camera and sound reports, or script notes, makes the editing process so much more difficult.</p>
<p>One of the things that encouraged me to write my recent book on editing room procedures (<a title="THE FILM EDITING ROOM HANDBOOK on Amazon" href="http://bit.ly/bTvF0t" target="_blank">THE FILM EDITING ROOM HANDBOOK</a>) was the awareness that filmmakers were wasting countless hours and brain cells because of lack of organization. And that this organization, which we use quite naturally on higher budget films that have assistant editors by the score, was easily adapted to low budget films with no assistants. A little bit of work at the start, saves a whole boatload of work later. And that work is complicated by the fact that the director will be standing over your shoulder while you&#8217;re scrolling through a 25 minute clip, looking for the one 50 second take that has the piece he or she wants to look at. Or that opening and clicking through a dozen badly-named sequences, in order to find the version of the cut that you liked from two months ago, is just a really stupid idea.</p>
<p>There are ways to avoid that nonsense and creative DPs like Shane aren&#8217;t afraid of them.</p>
<p>And neither should you.</p>
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2010/02/22/im-not-afraid-of-organization/">I&#8217;m Not Afraid Of Organization!!</a></p>
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		<title>The Eddie Awards &#8212; And The Oscars</title>
		<link>http://normanhollyn.com/2010/02/15/the-eddie-awards-and-the-oscars/</link>
		<comments>http://normanhollyn.com/2010/02/15/the-eddie-awards-and-the-oscars/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:23:12 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[A.C.E.]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Eddie Awards]]></category>
		<category><![CDATA[Hurt Locker]]></category>
		<category><![CDATA[Oscars]]></category>

		<guid isPermaLink="false">http://normanhollyn.com/?p=789</guid>
		<description><![CDATA[
The A.C.E. Eddie Awards were handed out tonight (see the article at The Hollywood Reporter&#8217;s site) and, as usual, they are very mainstream but also indicative of what Hollywood is thinking this week, as it revs up for the Oscars (ballots are due something like March 2nd, so it&#8217;s getting close). Here, in a nutshell, [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2010/02/15/the-eddie-awards-and-the-oscars/">The Eddie Awards &#8212; And The Oscars</a></p>
]]></description>
			<content:encoded><![CDATA[<p><div class="wp-caption alignleft" style="width: 112px"><img class=" " title="A.C.E. Eddie Statue" src="http://www.ace-filmeditors.org/newace/images/common/gfk_Eddy_Statue.jpg" alt="" width="102" height="315" /><p class="wp-caption-text">The Eddie Award Statue (courtesy A.C.E.)</p></div></p>
<p>The A.C.E. Eddie Awards were handed out tonight (see the <a title="Eddie Award Winners" href="http://bit.ly/aw3tVu" target="_blank">article at The Hollywood Reporter</a>&#8217;s site) and, as usual, they are very mainstream but also indicative of what Hollywood is thinking this week, as it revs up for the Oscars (ballots are due something like March 2nd, so it&#8217;s getting close). Here, in a nutshell, are the winners:</p>
<p>BEST EDITED FEATURE FILM (DRAMATIC): “The Hurt Locker” (Bob Murawski &amp; Chris Innis)<br />
BEST EDITED FEATURE FILM (COMEDY OR MUSICAL): “The Hangover” (Debra Neil-Fisher, A.C.E.)<br />
BEST EDITED ANIMATED FEATURE FILM: “Up” (Kevin Nolting)<br />
BEST EDITED DOCUMENTARY: “The Cove” (Geoffrey Richman)<br />
BEST EDITED HALF-HOUR SERIES FOR TELEVISION: 30 Rock: “Apollo Apollo” (Ken Eluto, A.C.E.)<br />
BEST EDITED ONE-HOUR SERIES FOR COMMERCIAL TELEVISION: Breaking Bad: “ABQ” (Lynne Willingham, A.C.E.)<br />
BEST EDITED ONE-HOUR SERIES FOR NON-COMMERCIAL TELEVISION: Dexter: “Remains to be Seen” (Louis Cioffi)<br />
BEST EDITED MINISERIES OR MOTION PICTURE FOR TELEVISION: Grey Gardens (Alan Heim, A.C.E. &amp; Lee Percy, A.C.E.)<br />
BEST EDITED REALITY SERIES: The Deadliest Catch: “Stay Focused or Die” (Kelly Coskran &amp; Josh Earl)<br />
STUDENT EDITING COMPETITION: Andrew Hellesen, Chapman University<br />
TECHNICAL EXCELLENCE AWARD: Avid</p>
<p>There are a number of things that I could comment on here, including the fact that the reality series winner (the involving &#8220;Deadliest Catch&#8221;) was edited two editors who aren&#8217;t members of ACE. The American Cinema Editors organization (full disclosure here &#8212; I became a member last year) is a bunch of really great, but very accomplished editors. Reality television editors are fast becoming a younger breed, who will &#8212; of course &#8212; not be part of A.C.E. This is a situation which I hope will go away eventually, but that is a discussion for another post.</p>
<p>Let&#8217;s talk about the films that won &#8212; THE HURT LOCKER, UP and THE HANGOVER.</p>
<p>These were all great films and, as can be expected from this group, were all well edited. THE HANGOVER maintained a great pace and its style all of the way through and Debra Neil-Fisher kept her usual unfailing eye for comedy always open. Kevin Nolting&#8217;s work on UP was sure-footed and, considering how involved Pixar editors are with the writing and crafting of the script, his award is not only not surprising but incredibly valued.</p>
<p>But how the hell did THE HURT LOCKER beat out the juggernaut of AVATAR (or the early Oscar favorite UP IN THE AIR)? I don&#8217;t mean that in a disparaging way. HURT LOCKER was probably my favorite film of 2009. From the very first scene, it had a sense of tension that more accurately described how the soldiers on the battlefield in Iraq actually <em>feel</em> about being there, than all of the war films since <a title="PATHS OF GLORY on IMdB" href="http://www.imdb.com%2Ftitle%2Ftt0050825%2F&amp;ei=DfJ4S9vOPI3-sgPQ5snLCA&amp;usg=AFQjCNG2bzbTjn3uZZjpW7GZXDcs3zEz3w&amp;sig2=8TCiktM3B7XTxU8_3pi6Gw" target="_blank">PATHS OF GLORY</a>. In fact, the last time that I can remember feeling that consistently tense was during another Stanley Kubrick film &#8212; <a title="THE SHINING on IMdB" href="http://bit.ly/aK2QVm" target="_blank">THE SHINING</a>. That is not an easy thing to do. It requires a perfect combination of performance, camerawork, production design, sound, music and editing &#8212; not to mention a script to die for.</p>
<p>THE HURT LOCKER had all of that. And the movie has been a darling among critics as we head down to the Oscars this year.</p>
<p>So it was especially gratifying to see the A.C.E. recognize that consistent, powerful editing, even though there is no doubt that AVATAR had some amazing editors, working in new, uncharted territory, crafting performances from motion captured acting. You could say that it&#8217;s the very fact that most of us in A.C.E. are old folks, who go for a more traditional technique. But that&#8217;s actually selling the group short. Most of the A.C.E. editors who I&#8217;ve spoken to loved AVATAR (as did I). But there is no doubt in my mind that it suffered from the same problems that most other films do &#8212; a slowness in the middle, as its characters and plot is redefined.</p>
<p>So, A.C.E. rewarded the more amazingly shaped film. But what does this mean for the Oscars? Well, let&#8217;s look at some numbers.</p>
<p>As of the end of 2008. there were 5,829 members of the Academy of Motion Picture Arts and Sciences, the group that votes on the Oscars. Of them, there were 223 editors, about 4%. The largest branch is the Acting Branch, with 1243 members, about 21%. In my opinion, that&#8217;s why the Best Picture Oscar usually goes to the same film that&#8217;s won the Best Editor. The actors and actresses (along with the 440 executives, the 369 PR members, and the 254 members at large, who together make up another 12%, for a total of one-third of the potential voters) take a look at a film and say &#8220;Yeah, I liked that film. So it must have been well edited.&#8221;</p>
<p>And, while that&#8217;s true, that doesn&#8217;t address the realities that we editors deal with every day in our own editing rooms.</p>
<p>So, what do I think is going to happen this year? Do I think that AVATAR has impressed enough actors, executive, PR people and at-large members, to overcome the extraordinary editing of THE HURT LOCKER? I&#8217;ll go out on a limb here and say, &#8220;No.&#8221; Bob Murawski &amp; Chris Innis&#8217;s editing was just that good.</p>
<p>And it doesn&#8217;t hurt that the actors branch didn&#8217;t think any of the actors in Avatar were worth noting.</p>
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2010/02/15/the-eddie-awards-and-the-oscars/">The Eddie Awards &#8212; And The Oscars</a></p>
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		<title>The iPad, Film Editing, My Book and Delays</title>
		<link>http://normanhollyn.com/2010/02/10/the-ipad-film-editing-my-book-and-delays/</link>
		<comments>http://normanhollyn.com/2010/02/10/the-ipad-film-editing-my-book-and-delays/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 06:41:20 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Post Production]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[assistant editors]]></category>
		<category><![CDATA[Film Editing Room Handbook]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://normanhollyn.com/?p=785</guid>
		<description><![CDATA[
Long time readers of this blog will realize that it has been a long time &#8212; since I&#8217;ve posted. There are some very good reasons for that, not the least of which is that my new book was being written, rewritten, rewritten again, and published &#8212; all of which required a time sucking amount of [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2010/02/10/the-ipad-film-editing-my-book-and-delays/">The iPad, Film Editing, My Book and Delays</a></p>
]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_786" class="wp-caption alignleft" style="width: 160px"><a href="http://normanhollyn.com/wp-content/uploads/2010/02/Book-at-BN.jpg"><img class="size-thumbnail wp-image-786" title="My book at Barnes and Noble -- how 20th Century" src="http://normanhollyn.com/wp-content/uploads/2010/02/Book-at-BN-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">My book sitting quietly in a Barnes and Noble bookshelf</p></div></p>
<p>Long time readers of this blog will realize that it <em><strong>has</strong></em> been a long time &#8212; since I&#8217;ve posted. There are some very good reasons for that, not the least of which is that my new book was being written, rewritten, rewritten again, and published &#8212; all of which required a time sucking amount of work.  All of which I&#8217;m thrilled about.</p>
<p>This is the <a title="Film Editing Room Handbook" href="http://bit.ly/bTvF0t" target="_blank">fourth edition</a> of my ancient book on editing room workflow, written originally back before anyone knew what the word &#8220;<a title="Wikipedia entry for Workflow" href="http://bit.ly/bma1K0" target="_blank">workflow</a>&#8221; meant. It is a total page one rewrite and, because I&#8217;m not an assistant editor any longer, I had to do a ton of research with assistants (those that are left). I learned a tremendous amount about what assistant editors do today and much of that shows up in the new book. I&#8217;ll be dropping some of that on you in the weeks ahead.</p>
<p>Of course, I want each and everyone of you to go out and buy 50 copies each of the book.  But that&#8217;s not what I&#8217;m interested in talking about today. So, let me go on.</p>
<p>Another reason why this latest posting has been inordinately delayed is that I&#8217;ve been editing one or two films. One of them is a great comedy road movie that follows a self-destructive screenwriter as he drives across country accompanied by the young kid who&#8217;s been assigned by the film producers to babysit the guy . The film is, I think, going to be loads of fun, but what&#8217;s really interesting about it for me is that I&#8217;m editing it long distance. My co-editor is in Massachusetts and my director is in Rhode Island.</p>
<p>That means that the three of us are going to spend lots of time shooting copies of our Avid bins back and forth to each other so we can see what each of us are doing. This excites me a lot, but that may be because I&#8217;m slightly crazy about the future. A conversation I had a little while back, showed me that not everybody shares this mania.</p>
<p>Last summer, when Final Cut Pro 7 (or whatever they&#8217;re calling it) came out, I remember enthusiastically talking to a friend about the <a title="geniusDV article on iChat Theater" href="http://bit.ly/a3pWEc" target="_blank">iChat Theater</a> function, which allows the editor to play out anything in FCP over an iChat video conference, simply by pointing to it. It&#8217;s an easy way to play dailies or your sequence to any of your collaborators. It doesn&#8217;t have any of the real interactive functions that would make it a true shared editing platform (I&#8217;ll be looking at Fuze soon, which promises much more), but it certainly is a start to long distance communication in the editing process and I was telling my friend about it.</p>
<p>He looked at me horrified and said &#8220;I&#8217;ve got one word for you &#8212; outsourcing.&#8221; He was worried about his job going overseas.</p>
<p>&#8220;But you&#8217;ve got to look at it from the other side,&#8221; I told him. &#8220;You&#8217;re an accomplished Hollywood feature and television editor. There will be plenty of people around the world who would love to work with you. But they haven&#8217;t been able to <em>because you live here in Los Angeles and they don&#8217;t</em>.&#8221;</p>
<p>He agreed that this was possible but then said &#8220;A lowering tide lowers all boats. Even if I could get those jobs, my salary is going to go down. Way down.&#8221;</p>
<p>Hard to disagree with that.  Welcome to the 21st century. With the collapse of television syndication and the advertising market, the days of 10 month guaranteed jobs for tv editors are going away. As Hollywood moves more and more to large tentpole films, the number of mid-range films is also disappearing and, along with them, a sizable number of cushy mid-level jobs. Those of us who live off of these types of projects are going to have to get used to the fact that our incomes are going to go down, <strong>unless we adapt to the new markets.</strong></p>
<p>And, miraculously, those markets are all over the world. What my friend, and all of us, are going to have to do, is to learn to juggle multiple jobs across multiple time zones. Some of us are doing that already. It&#8217;s really only the larger job markets that haven&#8217;t been doing it. No producer is going to share his/her editor&#8217;s time with someone across the globe. But if that same producer is hiring his/her editor for a few months, laying them off, bringing them back on again for a month or two, and then laying them off again &#8212; well, they&#8217;re going to have to get used to sharing them with the rest of the world.</p>
<p>So working long-distance is going to be a smart thing to learn how to do. And somehow I&#8217;ve stumbled right into it.</p>
<p><div class="wp-caption alignleft" style="width: 287px"><img class="  " title="iPad, courtesy of Apple" src="http://images.apple.com/ipad/gallery/images/hardware-04-20100127.jpg" alt="" width="277" height="157" /><p class="wp-caption-text">Apple&#39;s new iPad</p></div></p>
<p>Then, enter the iPad. I&#8217;ve been asked endlessly whether I&#8217;m ready to rush out and buy one. Honestly, not really. I&#8217;ll wait until the device matures a bit more (just like I waited for the iPhone 3G and am thrilled that I did). However, the possibilities that this new device gives us in the vertical market that is filmmaking are thrilling.</p>
<p>Imagine a producer pitching a project to a studio. Right now they send a script and, perhaps, some accompanying materials, to the studio where (if their readers like it) it is sent home with 50 or so executives to be read over the weekend. This is called, in a predictable burst of studio originality, the &#8220;<em>weekend read</em>.&#8221; Many studios have moved the weekend read from paper to the Kindle, which saves paper but does nothing to brighten the experience for those poor junior executives.</p>
<p>Now, imagine if you will, that the producer has loaded the script onto an iPad and that there are embedded links within the script to location photos, audition tapes, CAD drawings of sets, and 3D mockups of the worlds that are only hinted at in the script. <em>That</em> is going to be a clearer, more interesting vision of the story for every single one of those bored-to-tears weekend readers. It&#8217;s also going to be more helpful to me, when I read a script before an interview, or to an art director as he/she tries to figure out what&#8217;s inside of the director&#8217;s mind.</p>
<p>And that&#8217;s just one single use for this device. If you take a look at the dozens of applications for filmmakers available on the iPhone (Taz Goldstein has a great list, adapted from his recent Supermeet talk, up at his site <a title="Handheld Hollwyood" href="http://bit.ly/abR6DJ" target="_blank">Handheld Hollywood</a> and, by the way, the Supermeet was a great event, even if I did have to watch it streamed on Ustream &#8212; you should <a title="SF 2010 Supermeet on Ustream" href="http://bit.ly/bYr1rs" target="_blank">go and look at it right now</a>). There are slates galore, some of which even will help you import your footage into your NLE. There&#8217;s a very cool application to allow you to remotely control your f-stop settings on your camera. There are director&#8217;s viewfinders, storyboard creators, teleprompters and research tools. And that&#8217;s for the iPhone.</p>
<p>Imagine what we&#8217;ll be able to get with a 10&#8243; screen.</p>
<p>Here&#8217;s my point. For years we&#8217;ve been on the cusp of something really new and exciting in the filmmaking world. We&#8217;ve gone all digital &#8212; from capture through editing. We&#8217;ve also seen the world of distribution change &#8212; so the need to print film for theaters is fast disappearing, and we will be easily distributing to each of the four screens that people watch their entertainment on (<a href="http://normanhollyn.com/?s=Four+Play" target="_blank">see an earlier post of mine about Four Play</a>).</p>
<p>What&#8217;s been missing is the ease of getting from this digital creation, to the digital consumption in any way that resembles a realistic viewing format.</p>
<p>The iPad is more than a hint into that future, it&#8217;s the door ajar (not fully open yet, but not closed).</p>
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2010/02/10/the-ipad-film-editing-my-book-and-delays/">The iPad, Film Editing, My Book and Delays</a></p>
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		<title>Assistant Editor Appreciation Day</title>
		<link>http://normanhollyn.com/2009/08/26/assistant-editor-appreciation-day/</link>
		<comments>http://normanhollyn.com/2009/08/26/assistant-editor-appreciation-day/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 23:12:47 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Filmmaking]]></category>
		<category><![CDATA[assistant editors]]></category>

		<guid isPermaLink="false">http://normanhollyn.com/2009/08/26/assistant-editor-appreciation-day/</guid>
		<description><![CDATA[Just found out, thanks to Scott Simmons and the French web site FinalCutMtl, I&#8217;ve learned that tomorrow, August 27th, is I Love My Assistant Day.  Awwww.  Go out and hug your assistant.  For those of us who don&#8217;t have assistants (I&#8217;ve presently copying my media from the transport drive that I was sent from the [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/26/assistant-editor-appreciation-day/">Assistant Editor Appreciation Day</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.finalcutmtl.org"><img class="alignleft" style="border: 0pt none; margin: 5px;" title="Love Your Assistant" src="http://www.finalcutmtl.org/sites/default/files/images/Picture%2020.png" alt="" width="260" height="163" /></a>Just found out, thanks to <a title="Scott Simmons' Editblog" href="http://www.scottsimmons.tv/blog/2008/02/13/top-10-avid-media-composer-tips/" target="_blank">Scott Simmons</a> and the French web site <a title="Final Cut Mtl" href="http://www.finalcutmtl.org/2009/08/26/journee-dappreciation-des-assistants-monteur" target="_blank">FinalCutMtl</a>, I&#8217;ve learned that tomorrow, August 27th, is <strong>I Love My Assistant Day</strong>.  Awwww.  Go out and hug your assistant.  For those of us who don&#8217;t have assistants (I&#8217;ve presently copying my media from the transport drive that I was sent from the East Coast yesterday to a backup drive), go out and hug yourself.</p>
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<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/26/assistant-editor-appreciation-day/">Assistant Editor Appreciation Day</a></p>
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		<title>A Great Example of Crowd Sourcing</title>
		<link>http://normanhollyn.com/2009/08/24/a-great-example-of-crowd-sourcing/</link>
		<comments>http://normanhollyn.com/2009/08/24/a-great-example-of-crowd-sourcing/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 01:15:55 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Digital Cinema]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[Hibi no Neiro (Everyday Tone)]]></category>
		<category><![CDATA[Japanese Pop]]></category>
		<category><![CDATA[Sour]]></category>

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		<description><![CDATA[I don&#8217;t know if I&#8217;ve mentioned this before, but there&#8217;s a great example of a crowd sourced music video which popped up on the web at the beginning of the summer.  I meant to mention it then but&#8230; I don&#8217;t know&#8230; life intervened.
Shot for the Japanese band Sour&#8217;s song &#8220;Hibi no Neiro&#8221; (which means [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/24/a-great-example-of-crowd-sourcing/">A Great Example of Crowd Sourcing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know if I&#8217;ve mentioned this before, but there&#8217;s a great example of a crowd sourced music video which popped up on the web at the beginning of the summer.  I meant to mention it then but&#8230; I don&#8217;t know&#8230; life intervened.</p>
<p><a href="http://www.youtube.com/watch?v=WfBlUQguvyw" target="_blank">Shot for the Japanese band Sour&#8217;s song</a> &#8220;Hibi no Neiro&#8221; (which means something like &#8220;Everyday Tone&#8221;) this is a great example of how you can make something incredibly creative with very little money and involve your fans in the process. Their fans are much more likely to be involved and support Sour after something like this.</p>
<div class="youtube-video"><object width="425" height="355">
<param name="movie" value="http://www.youtube.com/v/WfBlUQguvyw"> </param>
<param name="wmode" value="transparent"> </param><embed src="http://www.youtube.com/v/WfBlUQguvyw" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"> </embed><a class="ifxxlxcggqkeaencasvt" href="http://www.youtube.com/v/WfBlUQguvyw"></a> <a class="ifxxlxcggqkeaencasvt" href="http://www.youtube.com/v/WfBlUQguvyw"></a><a class="ifxxlxcggqkeaencasvt" href="http://www.youtube.com/v/WfBlUQguvyw"></a> </object></div>
<p>SOUR &#8216;日々の音色 (Hibi no neiro)&#8217;</p>
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<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/24/a-great-example-of-crowd-sourcing/">A Great Example of Crowd Sourcing</a></p>
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		<title>Collaboration, The Sequel &#8212; And A Contest</title>
		<link>http://normanhollyn.com/2009/08/23/collaboration-the-sequel-and-a-contest/</link>
		<comments>http://normanhollyn.com/2009/08/23/collaboration-the-sequel-and-a-contest/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 18:45:25 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Filmmaking]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[Daisy Whitney]]></category>
		<category><![CDATA[Mass Animation]]></category>
		<category><![CDATA[New Media Minute]]></category>
		<category><![CDATA[Yair Landau]]></category>

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		<description><![CDATA[
Seems like just yesterday that I finished writing about collaboration (it wasn&#8217;t, it was actually two days ago) and I&#8217;ve just watched Daisy Whitney&#8217;s latest episode of New Media Minute which is all about collaboration.  (Daisy is one of the most informed, entertaining, correspondents on the media area, hosting This Week In Media as well [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/23/collaboration-the-sequel-and-a-contest/">Collaboration, The Sequel &#8212; And A Contest</a></p>
]]></description>
			<content:encoded><![CDATA[<p><div class="wp-caption alignleft" style="width: 253px"><a href="http://www.daisywhitney.com" target="_blank"><img class="    " style="margin: 5px;" title="Daisy Whitney" src="http://a.images.blip.tv/Plesstv-OhWowDaisyWhitneyJoinsBeetTVAsSeniorProducer775.JPG" alt="Daisy Whitney, host of New Media Minute" width="243" height="135" /></a><p class="wp-caption-text">Daisy Whitney, host of New Media Minute</p></div></p>
<p>Seems like just yesterday that I finished writing about collaboration (it wasn&#8217;t, it was actually two days ago) and I&#8217;ve just watched Daisy Whitney&#8217;s latest episode of <a href="http://daisywhitney.com/newmediaminute/" target="_blank">New Media Minute</a> which is all about collaboration.  (Daisy is one of the most informed, entertaining, correspondents on the media area, hosting <a href="http://www.pixelcorps.tv/this_week_in_media" target="_blank">This Week In Media</a> as well as writing for a slew of magazines and web sites.). She talks about new technology which is enabling people to collaborate across great distances including <a href="http://www.wiredrive.com/" target="_blank">Wiredrive</a>, web conference software <a href="http://www.adobe.com/products/acrobatconnectpro/" target="_blank">Adobe ConnectNow</a> and sites like video hiring hall <a href="http://www.spidvid.com/" target="_blank">Spidvid</a> and online collaborative amateur site <a href="http://www.pixorial.com/" target="_blank">Pixorial</a>.</p>
<p>Along the way, Daisy also mentions a project that I was involved in earlier this year &#8212; Mass Animation&#8217;s &#8220;Live Music&#8221;.  This was a Facebook application in which animators from across the globe were able to download a trial copy of Maya, and use it to create individual shots in an animated short that is going to be released at the top of Sony&#8217;s fall film PLANET 51. There were weekly contests, polls and judged competitions. I was one of a panel of judges that looked at individual sections of the films, gave feedback to the worldwide animators, and awarded badges to the shots we judged the best. It was a fantastic experience and created a much better film than it would have been without that diverse input.</p>
<p>Daisy also announced a contest for web videomakers that I want you all to know about. To dovetail with the publication of a friend&#8217;s book (Alison Winscott&#8217;s &#8220;The Time of My Life&#8221;) she has asked animators to create and post a short 10-15 second video based on the idea of &#8220;The Time of My Life&#8221;. Send her the link and, after judging, the winner will run on her popular show along with a featured interview. Sounds worth it to me. Also, a good chance to learn more about yourself.</p>
<p>The contest (<a href="http://daisywhitney.com/newmediaminute/get-your-video-in-the-new-media-minute-come-collaborate/" target="_blank">read more details about it on Daisy&#8217;s blog for New Media Minute</a>) has no announced final date but, as usual in life, earlier is better. So get those videos shot, edited and in.</p>
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/23/collaboration-the-sequel-and-a-contest/">Collaboration, The Sequel &#8212; And A Contest</a></p>
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		<title>Real Collaboration – Editors and Directors, Editors and Editors</title>
		<link>http://normanhollyn.com/2009/08/21/real-collaboration-%e2%80%93-editors-and-directors-editors-and-editors/</link>
		<comments>http://normanhollyn.com/2009/08/21/real-collaboration-%e2%80%93-editors-and-directors-editors-and-editors/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 20:36:15 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Film Comments]]></category>
		<category><![CDATA[Filmmaking]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[film editing]]></category>
		<category><![CDATA[Heathers]]></category>
		<category><![CDATA[Michael Lehmann]]></category>
		<category><![CDATA[Milos Forman]]></category>

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		<description><![CDATA[The Greeks, I’m told, talk about it this way. Every idea (a “thesis”) needs to meet up with a second different idea (the “antithesis”). When they are allowed to work off of each other, they create a third, usually better, idea (the “synthesis”). <p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/21/real-collaboration-%e2%80%93-editors-and-directors-editors-and-editors/">Real Collaboration – Editors and Directors, Editors and Editors</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a title="Norman Hollyn's Film Industry Bloggers post" href="http://filmindustrybloggers.com/theeditor/2009/08/21/collaboration-and-why-the-auteur-theory-is-bull/" target="_blank">Over on my other blog</a> I long-windedly answered a question that someone sent me on my Twitter feed a few weeks ago: “How do you deal with directors who ask you to do stupid things?”</p>
<p>The short version of my answer was that, if each of you are doing your job right, then there really aren’t any stupid requests because each one is a window into what the director really wants, even if he or she isn’t capable of communicating it well.</p>
<p>But that led me to start thinking about two times when I’ve seen editorial collaboration help enormously in the editing room.</p>
<p>I was an assistant editor and assistant music editor on the film <a title="HAIR on IMdB" href="http://www.imdb.com/title/tt0079261/" target="_blank">HAIR</a>, way back in the Editorial Stone Age. We had two great editors on the film – <a title="Lynzee Klingman on IMdB" href="http://www.imdb.com/name/nm0459806/" target="_blank">Lynzee Klingman</a> and <a title="Stan Warnow on IMdB" href="http://www.imdb.com/name/nm0912664/" target="_blank">Stan Warnow</a> – as well as a director (<a title="Milos Forman on IMdB" href="http://www.imdb.com/name/nm0001232/" target="_blank">Milos Forman</a>) who really knew editing. But there was once sequence that none of the three could quite figure out how to edit. It was a song called “Black Boys/White Boys” in which a row of Army medical examiners decided whether a line of inductees were healthy enough to march off to Vietnam. Choreographer Twyla Tharp had designed this clever set of homoerotic dance moves for the two trios of examiners to be intercut with two trios of women who sang and made eyes at the boys around them in Central Park. The idea was that the juxtaposition of these very straight military men, the naked inductees in front of them, and the trios of seductive women in the park would make the entire medical exam seem absurd and somewhat surreal.</p>
<p>It was supposed to be clever and funny and it absolutely didn’t work.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0">
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<param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/z6JCCayPG7k&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>So Milos and the producers hired <a title="Alan Heim on IMdB" href="http://www.imdb.com/name/nm0374189/" target="_blank">Alan Heim</a> with the specific goal of having him edit that sequence. Alan had been Bob Fosse’s editor for quite awhile and had cut films like ALL THAT JAZZ (still one of the most amazing biographies in Seventies cinema – and way ahead of its time), LIZA WITH A Z and LENNY. He was hired one day and disappeared, with an assistant, into a room at the Trans Audio Building on 54th Street in New York (above the famed Studio 54) and came out a week or so later with a first pass that blew everyone away. It wasn’t perfect and underwent many changes between then and the final cut of the film. But it so clearly pointed Milos and his other editors in the correct direction, that Alan was convinced to stay on and work on the film in its entirety.</p>
<p>It by no means belittles the editing contribution of Lynzee and Stan to say that the scene could not have been shaped as well without the outside viewpoint that broke the logjam of their preconceived ideas.</p>
<p>The second example came the second time I worked with director <a title="Meet The Applegates on IMdB" href="http://www.imdb.com/name/nm0499724/" target="_blank">Michael Lehmann</a>. We had previously worked on the film <a title="Heathers on IMdB" href="http://www.imdb.com/title/tt0097493/" target="_blank">HEATHERS</a> together and it was a fantastic experience for me. When he asked me to move onto his next film, <a title="Meet The Applegates on IMdB" href="http://www.imdb.com/title/tt0100129/" target="_blank">MEET THE APPLEGATES </a>(a satirical farce starring Ed Begley Jr, Stockard Channing and Dabney Coleman, about large Brazilian bugs who get sick of humans destroying their habitat and turn into humans and move to Ohio to blow up a nuclear power plant terrorist-style) I jumped at the chance.</p>
<p>The film came together relatively easily, considering its low budget nature and high ambitions, but it still didn’t feel like the movie that we wanted to make in places.  There were areas that weren’t funny enough. Other scenes had great moments, but didn’t propel the story forward enough.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0">
<param name="allowFullScreen" value="true" />
<param name="allowscriptaccess" value="always" />
<param name="src" value="http://www.youtube.com/v/VmHBWTKdVEY&amp;hl=en&amp;fs=1&amp;" />
<param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/VmHBWTKdVEY&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>So we brought in a mutual friend, editor <a title="Barry Malkin on IMdB" href="http://www.imdb.com/name/nm0539794/" target="_blank">Barry Malkin</a>, to look at the areas of the film that most concerned us (and any others that he wanted to work at).  We put Barry, who had worked with on THE COTTON CLUB and had been an editor with Francis Coppola for years, in a room with a Moviola, an assistant and a ton of film. In a few days he did two things. The first was, he told us that he understood perfectly why we had edited the individual scenes the way we did. He would have done it the same way. But he had some ideas on rethinking scenes in ways that we hadn’t really thought about. We let him go back into the room and, a few days later, he started showing us a few scenes that had been subtly or greatly revamped.</p>
<p>Like on HAIR, the changes weren’t perfect, and they went through many changes before we locked the film a little while later. But they opened up thought processes and brain synapses that we hadn’t used before. It helped to bring us out of our mindset. (Barry got a credit as &#8220;Editorial Consultant&#8221;.  He should have been credited as &#8220;Logjam Breaker&#8221;)</p>
<p>Every project needs a place where its creators can step back and re-evaluate what they’ve been doing. Most of the time, there’s neither the time nor the money to do that. What is most painful is when you could do it, but don’t because you’re locked into a conception of your project that can’t move.</p>
<p>The Greeks, I’m told, talk about it this way. Every idea (a “thesis”) needs to meet up with a second different idea (the “antithesis”). When they are allowed to work off of each other, they create a third, usually better, idea (the “synthesis”). The key to making this work in both HAIR and APPLEGATES was to allow the new editor to actually sit and work the material, as opposed to simply giving notes. Sometimes great ideas can come from a comment, but often those ideas just don’t work when they’re exposed to the light of day. You can’t find a character’s smile, or there is no close-up when you’d need one. But with enough time and freedom, a good editor will work towards that alternative goal.</p>
<p>The goal of good collaboration is to allow good new ideas to bubble to the surface without distracting the leader from the overall spine of the project. It’s not easy sifting through thousands of ideas over the course of the day-to-day work on a film. But that is what distinguishes a good director from a mad or mediocre one.</p>
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/21/real-collaboration-%e2%80%93-editors-and-directors-editors-and-editors/">Real Collaboration – Editors and Directors, Editors and Editors</a></p>
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		<title>How Animation is Leading The Way For Our Filmmaking</title>
		<link>http://normanhollyn.com/2009/08/10/real-time-animation-is-getting-more-accessible/</link>
		<comments>http://normanhollyn.com/2009/08/10/real-time-animation-is-getting-more-accessible/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 22:48:34 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Digital Cinema]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[Animata]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[motion capture]]></category>

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		<description><![CDATA[We all can edit and do sound work much more easily than before. We can now afford to shoot as well. And we can color correct and do visual effects. Most of us aren't doing those things very well but we're beginning to understand and participate in the process much better than before. Now we're beginning to see the light in terms of motion capture and bridging animation and live action.
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/10/real-time-animation-is-getting-more-accessible/">How Animation is Leading The Way For Our Filmmaking</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I just got back from a week-long conference on teaching media, about which I&#8217;d love to talk more and more.  And I will.  You know I will.</p>
<p>You know journalist <a title="A.J. Liebling on Wikipedia" href="http://en.wikipedia.org/wiki/AJ_Liebling" target="_blank">A.J. Liebling</a>&#8217;s old expression &#8212; &#8220;Freedom of the press is guaranteed only to those who own one.&#8221; For a long time the same has been true for much of filmmaking and the cooler aspects of animation, including the sort of motion capture technology previously available only to those who could afford it.</p>
<p>But there is a fascinating project going on in Hungary, called <a href="http://www.kitchenbudapest.hu" target="_blank">Kitchen Budapest</a>, which is creating a place for a myriad of arts and technology projects spearheaded by Hungarian artists. There is one, called <a href="http://www.kitchenbudapest.hu/en/node/244" target="_blank">Animata</a>, which (if I understand correctly) will make motion capture much more accessible to the average computer geek (I doubt that Mom and Pop will be using it anytime soon, but that&#8217;s probably a good thing all around). Here is how they describe it:</p>
<blockquote><p>In contrast with the traditional 3D animation programs, creating characters in Animata is quite simple and takes only a few minutes. On the basis of the still images, which serve as the skeleton of the puppets, we produce a network of triangles, some parts of which we link with a bony structure. The bones’ movement is based on a physical model, which allows the characters to be easily moved.</p></blockquote>
<p style="text-align: left;">Check out a dancing figure in the following piece, which has an inset of the person who is controlling it.<br />
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<p><a href="http://vimeo.com/706938">Reverse Shadow Theatre</a> from <a href="http://vimeo.com/gabor">gabor papp</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>And then, take a look at how you can get much more complex, using multiple figures and musical instruments.</p>
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<p><a href="http://vimeo.com/664556">Animata Jazz Pub</a> from <a href="http://vimeo.com/gabor">gabor papp</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Now, I have no idea how flexible this is. But, if it is as accessible as it looks, this bodes well for projects well behind artsy animation films. Just think how this could work with instructional videos (one of the largest and most successful areas for Internet video) and demo films.</p>
<p>Let me take a little sidetrip here. I remember years ago, there was an incredibly talented post-production sound mixer named Dick Vorisek in New York who created so much mystery about what he did that it seemed like no one could ever mix a film except for him. A little while later, another mixer (named Lee Dichter) started mixing in a much more open way. I began to feel that mixing wasn&#8217;t a huge mystery, but that no one could mix quite as well as Lee could.</p>
<p>This paradigm has now moved into the entire filmmaking process. We all can edit and do sound work much more easily than before. We can now afford to shoot as well. And we can color correct and do visual effects. Most of us aren&#8217;t doing those things very well but we&#8217;re beginning to understand and participate in the process much better than before. Now we&#8217;re beginning to see the light in terms of motion capture and bridging animation and live action.</p>
<p>This bodes for a vastly more interesting world out there. Link on over to Animata, and stay tuned for the future.</p>
<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/08/10/real-time-animation-is-getting-more-accessible/">How Animation is Leading The Way For Our Filmmaking</a></p>
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		<title>Even Orson Welles Makes Mistakes&#8230;</title>
		<link>http://normanhollyn.com/2009/07/29/even-orson-welles-makes-mistakes/</link>
		<comments>http://normanhollyn.com/2009/07/29/even-orson-welles-makes-mistakes/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:32:09 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Film Study]]></category>
		<category><![CDATA[Filmmaking]]></category>
		<category><![CDATA[Moviola]]></category>
		<category><![CDATA[Orson Welles]]></category>
		<category><![CDATA[Steenbeck]]></category>

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		<description><![CDATA[&#8230; but you have to be over 40 to know it.
Shane Ross, over at his fantastic blog Little Frog In Hi-Def, has posted an old video in which Orson Welles talks about editing.  It&#8217;s an incredibly wise, and short, piece in which, standing over a 16mm flatbed, Welles talks about the musicality of editing and [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/07/29/even-orson-welles-makes-mistakes/">Even Orson Welles Makes Mistakes&#8230;</a></p>
]]></description>
			<content:encoded><![CDATA[<p>&#8230; but you have to be over 40 to know it.</p>
<p>Shane Ross, <a href="http://lfhd.blogspot.com/2009/07/orson-wells-on-editing.html" target="_blank">over at his fantastic blog Little Frog In Hi-Def</a>, has posted an old video in which Orson Welles talks about editing.  It&#8217;s an incredibly wise, and short, piece in which, standing over a 16mm flatbed, Welles talks about the musicality of editing and how being in an editing room is &#8220;home&#8221; for a filmmaker.</p>
<blockquote><p>&#8220;A Moviola is as important as a camera&#8230; This is the last stop between the dream in the filmmaker&#8217;s head and the public.&#8221;</p></blockquote>
<p>But there&#8217;s one big mistake which makes me realize just how divorced he was from the actual mechanics of editing. See if you can spot it.</p>
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<p>This does raise the issue of the difference in involvement from the great editors of the past and today, but we&#8217;ll talk about that when I see what sort of response I get to this challenge.</p>
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<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/07/29/even-orson-welles-makes-mistakes/">Even Orson Welles Makes Mistakes&#8230;</a></p>
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		<title>What Twitter is Absolutely No Good For</title>
		<link>http://normanhollyn.com/2009/07/29/what-twitter-is-absolutely-no-good-for/</link>
		<comments>http://normanhollyn.com/2009/07/29/what-twitter-is-absolutely-no-good-for/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 00:10:35 +0000</pubDate>
		<dc:creator>Norman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[
An article in today&#8217;s Ars Technica gives some details about a lawsuit that property management company Horizon Group Management is filing against former Twitter user Amanda Bonnen who tweeted to a friend that her apartment was moldy:
You should just come anyway. Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks [...]<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/07/29/what-twitter-is-absolutely-no-good-for/">What Twitter is Absolutely No Good For</a></p>
]]></description>
			<content:encoded><![CDATA[<p><div class="wp-caption alignleft" style="width: 250px"><a href="http://static.arstechnica.com/2009/07/28/thumb_moldyfruit_flickr.jpg"><img class=" " style="border: 0pt none; margin: 5px;" src="http://static.arstechnica.com/2009/07/28/thumb_moldyfruit_flickr.jpg" alt="Moldy Fruit for a Moldy Apartment" width="240" height="135" /></a><p class="wp-caption-text">Moldy Fruit for a Moldy Apartment</p></div></p>
<p>An <a href="http://arstechnica.com/tech-policy/news/2009/07/landlord-sues-tenant-after-tweet-about-moldy-apartment.ars" target="_blank">article in today&#8217;s Ars Technica</a> gives some details about a lawsuit that property management company Horizon Group Management is filing against former Twitter user Amanda Bonnen who tweeted to a friend that her apartment was moldy:</p>
<blockquote><p>You should just come anyway. Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it&#8217;s okay.&#8221;</p></blockquote>
<p>Now, it&#8217;s secret that companies are monitoring every mention of themselves on Twitter (Horizon would <strong>have</strong> to have done &#8212; Amanda had only 20 followers according to the article). UPS, a few airlines and, in my own space, companies like Avid Technologies not only have their own presence but are monitoring the temper of their clients.</p>
<p>And here&#8217;s where Horizon went so flamingly absolutely out-of-control wrong.</p>
<p>The coolest thing about Twitter, for companies like these, is the direct access to their customers at an exceedingly low cost per contact point. If the management company had simply responded to her tweet with a considerate &#8220;what we can do together to solve this&#8221; they have scored tons of Twitter brownie points, not just for her 20 followers (assuming they read it) but to all of Horizon&#8217;s followers and anyone of their&#8217;s who read retweets.</p>
<p>This means that Horizon&#8217;s job is to get lots of followers and then to use the tool in an intelligent way. Which is absolutely not what they&#8217;ve done.</p>
<p>I have no idea what the actual situation is here.  Perhaps Amanda&#8217;s building is completely spotless except for her space, and that would say bad things about her. But it&#8217;s not the actual battle here that is important, it&#8217;s the perception of the company&#8217;s personality. In the old days, they used to call it &#8220;Corporate Presence.&#8221; An awareness of that is what would have kept Amazon from looking like a Nazi-like company for <a href="http://www.npr.org/templates/story/story.php?storyId=106989048" target="_blank">pulling copies of 1984 and Animal Farm from the Kindle</a> last week. Outbound communication is crucially important in a viral world that we live in.</p>
<p>So, while Twitter is fantastically good for people and companies who have messages to broadcast (such as Amanda, in this case) it is absolutely a disaster for people and companies who want to keep those messages secret (such as Horizon, here, or <a href="http://www.allfacebook.com/2008/03/mark-zuckerberg-sarah-lacy-interview-video/" target="_blank">Sarah Lacy and Mark Zuckerberg at SxSW in 2008)</a>. Companies that want to succeed in 2010 will do well to pay attention to this tempest in a teapot, because it shows just what the power of social media really is.</p>
<p>===================================</p>
<p>The further down in the article you read, the more complex this story becomes, so it&#8217;s worth a read. It&#8217;s not really Black Hats vs. White Hats the way I&#8217;ve portrayed it.  My point isn&#8217;t who is right, but what it says about Horizon&#8217;s understanding of social media.</p>
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<p>Post from: <a href="http://normanhollyn.com">HOLLYN-wood by Norman Hollyn</a><br/><br/><a href="http://normanhollyn.com/2009/07/29/what-twitter-is-absolutely-no-good-for/">What Twitter is Absolutely No Good For</a></p>
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