I had an interesting conversation with a few editors a week or so ago. As is our wont, we were complaining about Things In The Industry — shorter schedules, lower budgets, having to do color, VFX and sound work in the editing room to a much greater degree than ever before. Then I brought up my favorite New Thing.
The film that I’m supposed to start working on soon was shot on the Canon 7DMkII. No big deal there. It wouldn’t surprise me if more than half of you are working with HDSLRs right now. But what disheartening to these editors is that I was working long distance — the producer and director are in different cities on the East Coast of the US, and I’m sitting here in my lonely little office in the city of Angels (Hollywood in California).
Now, I’ve talked about this before. I like working this way. It enables me to work with people who I could never work with otherwise. It allows me to work more on my schedule (on weekends and evenings, when I’m not teaching) which, in turn, means that I can charge a bit less for my editing.
You would have thought that i was preparing to kill these editors’ first born children. I was accused of devaluing the concept of face-to-face interaction (I wasn’t. That’s always preferable, but that would never have happened on these types of projects.) and of lowering pay scales for all editors. These editors aren’t Old Fogey Types, by the way. They are very happy to try out the latest technology, leapt into the digital editing world, and continue to stay active. They know one plug-in from another.
But I couldn’t help but think of the music industry’s demise after I thought through this conversation. Not too long ago, digital visionaries like Michael Robertson (at mp3.com) and Sean Fanning and Sean Parker (at Napster) used the digital technology that was becoming available in the music industry to change the distribution model of music. All of a sudden, it was much easier to copy music at high quality than ever before. That made it easier, of course, to copy and give music to your friends, or to download it for free off of the Net.
Music distribution exploded (though much of it was free music, I’d venture a guess that more music was distributed through ICQ and peer-to-peer than had been distributed through the Big Music Companies the year before. That is a distribution explosion.
The record industry’s reaction was slow in coming but when it finally did, it took the tack of lots of lawyers in suits (both the clothing kind and the legal kind). The first round of suits were filed in September of 2003 and reached their peak in 2005, when nearly 6000 suits were filed (according to this article in Wired). Though the RIAA, which is the trade association representing the Big Four music companies and the source of the lawsuits, has since backed off on suing individuals, I can’t say that I’ve noticed any appreciable affect on music downloading. In fact, the biggest effect of the lawsuits has been to alienate RIAA’s users (that is, music listeners and consumers) from the music of the major labels.
Rather than take the opportunity to change the way they did business, the RIAA spent tons of time and money investigating new and pricey DRM strategies. It’s only recently, with the arrival of digital “lockers” and the music industry’s dreaded nemesis — Apple and their iTunes product — that many listeners have started to see the value of legal music. In some ways, it’s easier to listen to Pandora, a semi-curated music service, not unlike a radio station on steroids, and purchase just the songs that you want, than it is to troll on peer-to-peer BirTorrent-y sites.
But even more importantly, the music industry has started to move away from the idea that their sole income needs to be from selling bits and bytes of music (or pieces of plastic, to be old fashioned). It’s in booking concerts, supplying music to other areas like film, television, ringtones, etc. (for awhile, the Universal Music Publishing Group — where I worked about ten years ago in Web Development — was a better earner for Universal than the label business). In short, it’s in the many things outside of what they thought their business was.
Film production and post-production is at the same crossroads, in a smaller way. The hardest places to be right now, are in high-end post production finishing houses. What used to be a $600/hour business can now be done by a talented person at one-sixth of that price. And while you may not want to finish your 100 million dollar feature in someone’s garage on Color, there are more web, corporate and wedding/event videos out there that never leave their editor’s workstations. Low budget films are shooting HDSLR and editing and finishing using Avid, Apple or Adobe software, right in their editor’s living rooms.
I am not advocating that every editor needs to do all of this. My wife thinks I’m color blind, so a producer would be a moron asking to do final color correction. But if you’re a talented editor with story and can do color correction, that would be attractive to many people at the edge of their budgets (and who isn’t, truthfully?).
The very things that we editors were complaining about (shorter schedules, lower budgets, having to do color, VFX and sound work in the editing room) are the realities of our world today. And that includes lower salaries. The days of editors making $15,000 a week, and doing very little except story structure are G-O-N-E. Except for one or two superstars, the highest paid editors will be the ones who bring the most value to the storytelling process, and that includes the ability to work faster, with more tools and at lower budget ranges. Most producers would rather pay an editor $2000 more, if they know that they won’t have to hire a person to do temp VFX and color correction and a music editor and a temp sound editor. I read that some of the simpler VFX shots in THE SOCIAL NETWORK were done by Angus Wall’s and Kirk Baxter’s assistants using Adobe After Effects. Think about that. The amount of money and time saved here must have been substantial. In addition, it means that the editors could see the results of their creative thought processes much faster than if they had to send everything out to a VFX house.
So, what’s my point?
The world of editing is at the brink, like the music business was a decade ago. Technology has changed how we can do things. We can choose to embrace a selected subset of that technology (“I’m going to accept audio filters, but ignore color correction.”) like the music industry did (“We’re going to embrace digital production because it’s cheaper, but not digital distribution.”). And we’ll all end up standing outside the local supermarker begging for people to drop quarters into the spiffy coffee mugs that we got for free when we used to work at that spiffy post production house that went out of business.
The biggest favor we can do for ourselves — and this applies to production as well as to post — is to admit that we don’t know where our world is going to end up. And that we need to be as open as possible to changing our own business model, give up our second homes (well, I don’t have a second home, but never mind that) and our extra cars, and hunker down for the ride. It is going to be very worthwhile in the end if we do.