Distribution Hints and Depressing Tricks

8 06 2008

On Larry Jordan and Mike Horton’s always valuable and fascinating Digital Production Buzz podcast the other day (June 5 episode) Stacey Parks talked about things that she learned from her recent trip to the Cannes Film Market. Stacey, who wrote the book “Independent Film Distribution,” and who runs an amazing web site about film distribution called Film Specific, found out that the good news is that there are a lot of companies in the international marketplace who are looking for short films — actively looking. She said that she would post it on her website and, though I can’t find it there, you should keep checking back. On a clip on her site she talks about selling to the emerging markets — India, China, Eastern Europe and Latin America.

The bad news, however, is that even features with big buzz and stars aren’t selling because there are fewer channels for distribution in the United States. The films that are selling are those with very specific targeted audiences — such as senior citizens, teenagers, Christians, skateboarders, etc. The days of broad marketing are gone for independent films. Ironically, though, the major distributors are looking for films that appeal to all “four quadrants” (that is males and females, under and over 25) and, as a result are spending $125 million and more in production costs and tens of millions more in marketing.

That means that the only films that they will touch are those with strong marketing elements. And that, often, leads indie films out in the cold. Or, as I’ve talked about before, forces indie filmmakers to look at their films just like studio films, just with lower budgets. Marketable concepts, a few stars, name directors or writers or producers.


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One response to “Distribution Hints and Depressing Tricks”

12 06 2008
moviedistributionfacts (00:00:17) :

I read Stacey’s whole book and I enjoyed reading it, i menatio her various times in my blog post :

http://moviedistributionfacts.wordpress.com/2008/06/06/
pre-production-for-film-distribution-sell-your-film-before-you-produce-it/

Informative blog post..i like it

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