Observed While In New Mexico

16 09 2007

There’s a local real estate company, owned by the Al Unser family, down in Albuquerque. I was down there this weekend doing some consulting and got stuck behind one of their trucks for a bit.

Incredibly amusing fact is that their slogan, which is plastered in huge letters on the back of their truck is:

We’re not the worst. We’re not the best. We’re a cut above the rest.

Pretty awesome, eh? It’s actually hard to believe that this is an advertising slogan.  Remind me not to hire that ad agency.

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