Julian Bleeckr (who, wonderfully, spells his name like a Web 2.0 application) is one of the creative geniuses over at the Interactive Media department at USC Cinema. Here, he shows the world how geeky he really and truly is, by putting MobZombies on his freakin’ cel phone.
Nothing wrong with that, right?
For those of you who aren’t as geeky as Julian (which, by the way, certainly includes me) you should know that MobZombies is a mobile game in which you chase zombies around on your cel phone screen. But that sounds way more normal than it really is. The thing is, to play this game (not really out of testing yet, as far as I know) you strap a little gizmo around your waist or someplace. That gizmo detects your movements and you can control the direction and speed of your zombie chasing, but where and how fast you are really moving .
In Real Freakin’ Life.
In a nutshell, what this means is that if you are chasing a zombie on your mobile, and you need to turn left, you better turn left in Real Life, or that Zombie is going to get away
It’s a pretty fantastic forward-thinking application of Location Based Entertainment. The game doesn’t respond to where you are, but what you are doing in space. Sorta like a super-Wii.
The possibilities for theatres is amazing. They already are puttig arcade games inside their lobbies. Now, we can move that experience into the films themselves.